Sustainability Research and Design

How sustainable is Bhar ?


Innovation Research and Designer



"I am convinced that it's necessary to clean up the environment but not through changing the nature of waste."

Working on How sustainable is Bhar gave me the opportunity to look at processing sustainable design from a new perspective. Instead of creating an innovation basing on a specific problem, Bhar was already set as the solution for preventing plastic waste. Only the concept needed to be developed which was not communicated and realised by the Indian government.


To understand the full impact of the cup, I designed a diagram that supports during the design process by visualising a clear overview of the product's status quo and its risks and opportunities connected to the UN SDGs. Possible concepts are easily to compare and strategies can be drawn out of the innovative graph.


THANK YOU very much to the people who supported me:

Amitava Saha, Prachi Sureka, Swapan Jana, Jothi Kanayalal, John Stevens, and all potters and people I could talk to.



Remark: A risk of globalisation is, amongst others, cultural appropriation which means that societies make use of cultural significant items. My concept points out the story of Bhar and supports the politicians to create a sustainable alternative. Communicating the sustainability chances of the clay cup should not offer possibilities to copy or to export the original to other countries. It is important to preserve Bhar's heritage by only sharing the cup's sustainability story and not literally the product itself.


© All rights reserved, 2021. Content developed as well as photos and graphics owned by Hanne Viehmann, Impressum