To be able to replace plastic cups with Bhar, besides supporting political decisions for eco-controlling resources, equality, institutional guidance, and health and safety, Collection Bhar focusses on an innovative circular economy, on an increase of convenience, on a higher desire of tea drinkers, as well as on highlighting the clay cup's cultural impact.

Approach

Improving the clay cup's life cycle.

Customising the cup's product culture.

Stating sustainability standards.

Bhar's material terracotta has a great impact on the Indian product culture since over 5,000 years. The clay cup got mainly replaced by plastic during industrialisation and has been exchanged for more convenience but a strong negative influence on nature. Reintroducing Bhar helps to retrieve Indian heritage but it needs further adjustments to meet a certain sustainability standard.

Photos made in collaboration with photographer Amitava Saha, Kolkata 2019

The clay teacup symbolises the valuable character of Indian culture, traditional craft, heritage, rituals as well as handling waste. Collection Bhar enables attention and opportunities to initiate some changes.

Improving Bhar's life cycle.

Bhar is generally understood as a biodegrading disposable product which means that the material is seen ecologically friendly and with a natural and left open life cycle.

But considering the high amount of cups every day the life cycle of Bhar needs a better control of resources.

The culture fosters the traditional belief that clay has the natural purpose to be taken from earth and to be given back after use. The strategy of the developed circular economy disrupts the spiritual notion in a respectful way and introduces possibilities to provide guidance. The gained material can be combined with raw ceramics to increase its quantity and to stabilise its quality for various applications. To intensify the value of the disposed of material Collection Bhar includes naming the new resource. The powder-like material is called Terramittee.

Customising the cup's product culture.

https://foodandroad.com/masala-chai-india/

To be able to replace plastic cups with Bhar, besides supporting political decisions for eco-controlling resources, equality, institutional guidance, and health and safety. Collection Bhar focusses on an innovative circular economy, on an increase of convenience, on a higher desire of tea drinkers, as well as on highlighting the clay cup's cultural impact.

The concept emphasises the socio-cultural significance of Bhar and sensitises people on how to deal with innovating the traditional cup. Collection Bhar illustrates the difference between century-old and reliable items like Bhar and fast moving mass products. By keeping the material in context, returning Terramittee to the potters and using it for designs embracing the cup's character, the customers get a different perspective on preserving heritage.

Stating sustainable standards.

The traditional Indian way of dealing with products is that items get utilised until exploited as per functionalities. The attitude of using discarded materials as a recyclable resource is part of developments for sustainability, but not yet applied in many Indian societies. Giving terracotta a market value helps to reorganise the institutional and consumer's understanding of sustainability opportunities and to approach upcoming challenges in a more comprehensive way

Strategy

 

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