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A project by Hanne Viehmann |


assessing the sustainability competence and future of consumer goods

GLOBAL DESIGN — committing to complexity

We, as global innovative designers, share a collective responsibility for our actions and global reactions. We are impelled to commit to a design practice which allocates a sustainable future for all connected cultures. This complexity means a re-understanding and re-connecting of design decisions.



2030 is a milestone for design

In 10 to 30 years, some changes in general consumer behaviour and the production of consumer goods will have to be consolidated in order to react early to upcoming difficulties such as demographic changes, resource scarcity and climate change. The global sustainable development goals (SDG) for 2030 by the United Nations question different aspects of the socio-cultural, environmental and economic behaviour of a nation, industry, market or single product. Consequently, various traditions and products occur to have an uncertain future.


How sustainable is bhar?

An assessment of the sustainability competencies and future of the traditional cup called bhar.


The project about the traditional cup offered great opportunities to learn about a foreign culture and to elaborate sustainability relevant methods and approaches as well as changed my perspectives and resulted in a new design thinking tool.

The traditional chai cup from Kolkata, India


What are the sustainability competencies and future of the traditional clay cup called bhar,” is the question of the showcase project helping to develop a new design perspective and sustainability commitment.

To make the first step preserving the cup’s culture, the project “how sustainable is bhar” builds an informative foundation and framework around the cup to assess emerging barriers and possibilities and to forecast developments to meet the UN sustainable goals in 2030. The project visualises potential innovations and their impact on people, planet, profit as well as the product itself.


Sustainable development goals 2030 — for india

Source: SDG India Index Report 2019–20 – NITI Aayog [Download PDF]

United Nation's Sustainable Development Goals  [link]

The outcomes of the project are further suitable to communicate the conceptual idea of the project to create public recognition about the needed sustainable development in India and the global market.

The findings of the research are collected in the Sustainability Catalogue to share the design perspectives and to grow connections to comparable consumer goods.


How to strategically implement sustainable possibilities and barriers of a concept in the design process? The Sustainability Fader was formed during the process to globalise design decisions and developed into a new design tool which assesses the level of sustainability of consumer goods.